Challenged to create a campaign that unites all sport divisions of the Mizuno brand … the Mastery Series was born. The idea was to show parallels between the athletes’ preparation and training, focusing on the smallest details to become great, and that of Mizuno’s Master Craftsmen, who have been creating premium sports product for over 100 years.
This video series garnered world-wide acclaim, as it was the first full brand campaign concepted and executed by Mizuno USA.
Jennie Finch / p / USA Softball
A two-time Olympian and multi-time medalist on the world stage, Jennie Finch is one of the most accomplished and revered pitchers of her time and a true ambassador for the game of softball.
Stephen Piscotty / of / st. louis cardinals
A Stanford graduate with a degree in Atmosphere and Energy Engineering,
Stephen Piscotty was the St. Louis Cardinals’ first-round draft in 2012. Piscotty made his major league debut in 2015, and was named the Cardinals’ “Player of the Year” that same season. He took over as the starting right fielder in his first full season
in 2016, playing in a team-high 153 games and leading the team with 85 RBI. At the end of 2017, Piscotty was traded to the Oakland Athletics and will look to continue his success while playing in his native state of California.
April Ross / usa Beach Volleyball
A two-time Olympic medalist, April Ross has been a dominant figure on indoor
and beach volleyball courts for years. She is one of the most decorated players
in University of Southern California school history, and has continued her athletic success on the international stage.
Ian Desmond / ss / texas Rangers
During a long career that spans three teams, Ian Desmond has shown great athleticism and versatility that has helped him become a valued Major League player. Primarily a shortstop in the minor leagues and in six seasons with the Nats, Desmond shifted seamlessly to the outfield with the Texas Rangers in 2016.
Ian continues to showcase his versatility after signing a long-term contract with the Colorado Rockies before the 2017 season, playing both first base and the outfield.
Adam Wainwright / p / St. Louis Cardinals
St. Louis Cardinals starting pitcher Adam Wainwright was originally drafted in the first round by the Atlanta Braves in 2000, but traded to the Cardinals in 2003, a trade which the Braves no doubt soon came to regret. Waino quickly became a pivotal player in Cardinals organization, helping the organization win two World Series. Throughout his career Adam has remained one of the most important pitchers
for the Cardinals, finishing in the top 5 in Cy Young voting four times. In 2014, he became the first pitcher in Major League history to post nine of his first 18 starts
with seven innings pitched and no runs allowed.
GC23 Summit • Upper Deck 2021-22 SPX Hockey • 2020 NCAA Final Four FanFest • Coca-Cola Modular Kitchen • Auburn Basketball • Atlanta Braves • Peace Tea • Signature Cards • April Ross Collection • Mizuno Pro Samurai Campaign • AJC Peachtree Road Race • Mizuno Swimming • Choptown Collection • Long Beach State • Mizuno Wave 755 • Maxcor • Mastery Series • Street & Smith’s Sports Annuals • digital design