Coca-Cola Modular Kitchen
THE ASK: To support the launch of it’s new Cherry Vanilla soft drink, Coca-Cola tasked us with creating a mobile kitchen for product sampling. This kitchen would attend various Music, Wine & Food Festivals across the continental United States in anticipation of delivering over 1 million product samples to the public.
THE CONCEPT: Repurpose a vintage Volkswagon Bus to create a throwback feeling of youthful happiness. A classic look that draws attention and interest amongst festival-goers and provides an “instant shareable moment.”
Creative Direction / Design: Manny Marquez Production: Dub Box USA
GC23 Summit • Upper Deck 2021-22 SPX Hockey • 2020 NCAA Final Four FanFest • Coca-Cola Modular Kitchen • Auburn Basketball • Atlanta Braves • Peace Tea • Signature Cards • April Ross Collection • Mizuno Pro Samurai Campaign • AJC Peachtree Road Race • Mizuno Swimming • Choptown Collection • Long Beach State • Mizuno Wave 755 • Maxcor • Mastery Series • Street & Smith’s Sports Annuals • digital design