THE Choptown COLLECTION
Mizuno opened it’s flagship retail store, the Mizuno Experience Center, in 2017. Located next to Truist Park in the Battery Atlanta, home of the Atlanta Braves, it was crucial to create an atmosphere of excitement for the Braves’ fanbase.
The Choptown Collection, a series of custom illustrated apparel, was created as a solution to consumer’s demand for limited edition Atlanta Braves merchandise . With design releases throughout the season, this Braves-inspired collection became a sought after item for the dedicated fanbase.
The Atlanta Journal Constitution dubbed The Choptown Collection as a “must-have” for any true Atlanta Braves fan following it’s strong inaugural 2017 season.
GC23 Summit • Upper Deck 2021-22 SPX Hockey • 2020 NCAA Final Four FanFest • Coca-Cola Modular Kitchen • Auburn Basketball • Atlanta Braves • Peace Tea • Signature Cards • April Ross Collection • Mizuno Pro Samurai Campaign • AJC Peachtree Road Race • Mizuno Swimming • Choptown Collection • Long Beach State • Mizuno Wave 755 • Maxcor • Mastery Series • Street & Smith’s Sports Annuals • digital design