The 2020 NCAA Final Four Tournament was scheduled to be held in Atlanta, as well as the 2020 March Madness Music Festival, and FanFest events. With an estimated tourism boost of +$100 million expected, sponsors were looking to create consumer experiences to showcase their products on a worldwide stage. I had the pleasure of working on the Powerade activation. While final production was halted upon cancellation of the tournament, these are the actual designs presented & approved by Powerade.
THE ASK: To create engaging and interactive moments for consumers with the goal to increase authenticity and relevancy of the Powerade brand.
Creative Direction / design: Manny Marquez Design / concepts: Patrice Parker
GC23 Summit • Upper Deck 2021-22 SPX Hockey • 2020 NCAA Final Four FanFest • Coca-Cola Modular Kitchen • Auburn Basketball • Atlanta Braves • Peace Tea • Signature Cards • April Ross Collection • Mizuno Pro Samurai Campaign • AJC Peachtree Road Race • Mizuno Swimming • Choptown Collection • Long Beach State • Mizuno Wave 755 • Maxcor • Mastery Series • Street & Smith’s Sports Annuals • digital design